Colour & Emotions

Color not only feeds the eye but has both physiological and psychological components. The following provides a nutshell description of what each color conveys psychologically and how it can affect the viewer physically.

Blue
Do you want to paint your room blue? If so, you´re in good company. Blue is the favorite color of both genders. Depending on the shade, blues relax, soothe, and make us feel more spiritual and centered. Blue is intuitively chosen for bedrooms for just this reason. It also improves productivity, so a good blue might be the right choice for a kids´ rooms where they will be studying.

Blue is also considered to be a clean color, so it works well in bathrooms and laundry areas. Blue seems to work less well in kitchens...maybe harkening back to our primitive instinct to avoid blue foods. When blues are used in connection with food, they can have the effect of suppressing appetite, which could be a good thing if you want to lose weight.

Red
Red has the opposite effect of blue; it increases blood pressure and respiration rate. Red also makes people lose track of time and stimulates appetite. Red is a powerful color so it´s is generally best used as an accent. However, certain shades like orange-red and brown-red may be muted; they are cozy, comforting earth colors like terra cottas, brick, and cinnabar.

Using red makes a powerful statement, so red furniture and accessories should be clean and in good condition. Ratty red furniture is likely to look REALLY ratty...not just marginally ratty.